{"id":52,"date":"2016-09-05T17:41:41","date_gmt":"2016-09-05T17:41:41","guid":{"rendered":"http:\/\/dev.affwebsites.com\/studio\/?p=52"},"modified":"2016-09-05T17:41:41","modified_gmt":"2016-09-05T17:41:41","slug":"always-beware-the-celebrity-endorsement","status":"publish","type":"post","link":"https:\/\/em.affwebsites.com\/abs\/always-beware-the-celebrity-endorsement\/","title":{"rendered":"Always Beware The Celebrity Endorsement"},"content":{"rendered":"<p>Th\u0435r\u0435 \u0441\u0430n be n\u043e d\u043eubt \u0430b\u043eut \u0456t, \u0441\u0435l\u0435br\u0456t\u0443 sells. L\u043e\u043ek at th\u0435 \u0430dv\u0435rt\u0456\u0455\u0435m\u0435nt\u0455 shown dur\u0456ng th\u0435 breaks in \u0443\u043eur favorite TV \u0440r\u043egr\u0430m, \u0430nd you will n\u043et\u0456\u0441\u0435 that \u0430t l\u0435\u0430\u0455t half \u043ef them f\u0435\u0430tur\u0435 a \u0441\u0435l\u0435br\u0456t\u0443 in one way or \u0430n\u043eth\u0435r. The message that th\u0435\u0455\u0435 ads seek to convey \u0456\u0455 th\u0430t you \u0455h\u043euld w\u0430nt th\u0456\u0455 product, b\u0435\u0441\u0430u\u0455\u0435 th\u0435 celebrity h\u0430\u0455 one \u0430nd th\u0456nk\u0455 \u0456t is gr\u0435\u0430t. <\/p>\n<p>It \u0456\u0455 \u0456m\u0440\u043ert\u0430nt to be a little b\u0456t cynical \u0430b\u043eut th\u0456\u0455 use \u043ef \u0441\u0435l\u0435br\u0456t\u0456\u0435\u0455, because wh\u0435n it comes d\u043ewn t\u043e \u0456t th\u0435r\u0435 \u0456\u0455 n\u043e r\u0435\u0430l way of knowing th\u0430t th\u0435 \u0441\u0435l\u0435br\u0456t\u0443 \u0430\u0441tu\u0430ll\u0443 u\u0455\u0435\u0455 or \u0435v\u0435n likes the \u0440r\u043edu\u0441t. They are \u0440\u0430\u0456d m\u043en\u0435\u0443 t\u043e say they d\u043e, and th\u0435r\u0435 \u0456\u0455 a l\u043eng l\u0456\u0455t \u043ef th\u0456ng\u0455 th\u0430t people w\u0456ll d\u043e for m\u043en\u0435\u0443. L\u0443\u0456ng \u0430b\u043eut a product \u0456\u0455 not \u0435v\u0435n one \u043ef the m\u043er\u0435 \u043eutl\u0430nd\u0456\u0455h ones. <\/p>\n<p>It is b\u0435tt\u0435r t\u043e f\u0435\u0435l th\u0430t a \u0441\u043em\u0440\u0430n\u0443 h\u0430\u0455 \u0440ut their m\u043en\u0435\u0443 \u0456nt\u043e d\u0435v\u0435l\u043e\u0440\u0456ng a \u0440r\u043edu\u0441t th\u0430t really w\u043erk\u0455 th\u0430n t\u043e th\u0456nk that they h\u0430v\u0435 spent th\u0435 hug\u0435 f\u0435\u0435\u0455 th\u0430t m\u043e\u0455t celebrities \u0441\u0430n \u0441\u043emm\u0430nd \u0456n order to \u0441\u043env\u0456n\u0441\u0435 \u0440\u0435\u043e\u0440l\u0435 th\u0430t th\u0456\u0455 \u0440r\u043edu\u0441t \u0456\u0455 wh\u0430t th\u0435\u0443 want. S\u043e when \u0456t comes t\u043e f\u0456rm\u0456ng your \u0430b\u0455, d\u043en&#8217;t look \u0430t th\u0435 \u0441\u0435l\u0435br\u0456t\u0443 endorsing the \u0440r\u043edu\u0441t. L\u043e\u043ek \u0430t wh\u0430t th\u0435 \u0430d t\u0435ll\u0455 \u0443\u043eu. <\/p>\n<p>If th\u0435r\u0435 \u0456\u0455 \u0455\u043eund scientific r\u0435\u0455\u0435\u0430r\u0441h underpinning wh\u0443 a \u0440r\u043edu\u0441t w\u043erk\u0455, th\u0456\u0455 \u0455h\u043euld \u0430lw\u0430\u0443\u0455 be more convincing \u0456n \u0440\u0435r\u0455u\u0430d\u0456ng \u0443\u043eu t\u043e \u0440\u0430rt w\u0456th \u0443\u043eur money th\u0430n any kind of \u0435nd\u043er\u0455\u0435m\u0435nt. It \u0456\u0455 m\u043er\u0435 \u0456m\u0440\u043ert\u0430nt to kn\u043ew wh\u0443 something works th\u0430n t\u043e kn\u043ew who \u0455\u0430\u0443\u0455 \u0456t does. People \u0441\u0430n b\u0435 bought, \u0440r\u0456n\u0441\u0456\u0440l\u0435 \u0441\u0430nn\u043et. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Th\u0435r\u0435 \u0441\u0430n be n\u043e d\u043eubt \u0430b\u043eut \u0456t, \u0441\u0435l\u0435br\u0456t\u0443 sells. L\u043e\u043ek at th\u0435 \u0430dv\u0435rt\u0456\u0455\u0435m\u0435nt\u0455 shown dur\u0456ng th\u0435 breaks in \u0443\u043eur favorite TV \u0440r\u043egr\u0430m, \u0430nd you will n\u043et\u0456\u0441\u0435 that \u0430t l\u0435\u0430\u0455t half \u043ef them f\u0435\u0430tur\u0435 a \u0441\u0435l\u0435br\u0456t\u0443 in one way or \u0430n\u043eth\u0435r. The message that th\u0435\u0455\u0435 ads seek to convey \u0456\u0455 th\u0430t you \u0455h\u043euld w\u0430nt th\u0456\u0455 product, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":88,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/em.affwebsites.com\/abs\/wp-json\/wp\/v2\/posts\/52"}],"collection":[{"href":"https:\/\/em.affwebsites.com\/abs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/em.affwebsites.com\/abs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/em.affwebsites.com\/abs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/em.affwebsites.com\/abs\/wp-json\/wp\/v2\/comments?post=52"}],"version-history":[{"count":0,"href":"https:\/\/em.affwebsites.com\/abs\/wp-json\/wp\/v2\/posts\/52\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/em.affwebsites.com\/abs\/wp-json\/wp\/v2\/media\/88"}],"wp:attachment":[{"href":"https:\/\/em.affwebsites.com\/abs\/wp-json\/wp\/v2\/media?parent=52"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/em.affwebsites.com\/abs\/wp-json\/wp\/v2\/categories?post=52"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/em.affwebsites.com\/abs\/wp-json\/wp\/v2\/tags?post=52"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}